What will you learn?
From this online course you will:
Understand what voice user interfaces are and their importance for brands
Discover where voice fits into your digital strategy
Use frameworks to help you find use-cases for voice applications
Learn techniques for voice and conversational design
Have arguments to get buy-in for voice projects, and ROI that voice brings
Cut through the hype around voice and appreciate the limitations
Study case-studies of good and bad voice applications by brands
Look into the future of voice and how your brand can prepare for it
What is the course outline?
Introduction to Voice: An overview of what voice applications can do, why they're important for brands, with examples of how different brands and industries are using voice. Also addresses limitations and misconceptions about voice.
Strategy: A step-by-step process that helps you start with voice, using strategic frameworks to help discover where voice fits into your consumer journey, and points to consider when looking for use-cases.
Design: A dive into principles of designing voice experiences, with practical tips and frameworks to guide your design process. Includes examples of poor and well-designed conversational experiences (incl. multi-modal).
Future of Voice: Looking beyond the recent wave of adoption, we analyse where voice assistance is going and how your brand can prepare for it.
Who is this for?
Agencies & Consulting Firms
Strategists, Designers, Marketeers
Digital Transformation Teams
Voice assistants bring us into a new era of human-computer interaction.
In the home, in the car, on the mobile, and even in our ears – voice is the fastest adopted technology in history. This is why brands want to find out what this new interface can do, and how it will create value for them and their consumers.
But as popular as voice assistants have become, there are still only a few examples of strategically planned and well designed voice experiences. The recent wave of voice adoption has been heavy on theory, but light on practical strategy and design.
This online course cuts through the hype, providing you with practical frameworks to help formulate your voice strategy and voice design on platforms such as Amazon Alexa and Google Assistant.